Business design & strategy
Find the problems worth solving, define the opportunity, and build a model that is desirable, feasible, and viable.

Invertiv helps ambitious teams make sense of complexity and turn it into products, services, and businesses people choose.
↓The hardest part of digital work is rarely making something. It is deciding what deserves to be made—and making sure the organisation can deliver it.
For more than a decade, Akar Sumset has worked across the business and design of digital products. Invertiv brings those disciplines into one room, at the moment the important decisions are being made.
Good work sits at the intersection of three forces.
Focused help for teams building something that matters.
Find the problems worth solving, define the opportunity, and build a model that is desirable, feasible, and viable.
Turn strategy into momentum: clearer priorities, better decisions, and teams aligned around outcomes rather than output.
Design the moments people move through—from first impression to everyday use—so the whole service feels coherent.
Different industries. The same underlying question: how do we create more value?
Product management and experience design for a global financial technology holding.
A product and growth system bringing coaches, creators, and consumers together.
Turning image-recognition technology into a power tool for retailers and suppliers.
An end-to-end innovation programme, from sourcing ideas to funding teams.
A mathematical engineer who learned to think like a designer—and spent a career helping teams do both.
More about Akar ↗